麻辣英雄火锅是一家发源于火锅之都重庆的火锅店，目前在全国已经拥有130多家门店，受业主的委托我们为这家品牌位于珠海的第130家门店重新塑造店面形象。麻辣英雄拥有自己清晰的品牌定位，就是主打地道的重庆火锅，所以这个品牌的基因就保存在重庆那座充满魅力的城市。 Spicy Hero hotpot is a hotpot restaurant that originated in chongqing,the hotpot capital.Currently, it has more than 130 stores nationwide. We were commissioned by the owner to rebrand the brand's 130th store in Zhuhai. Ma La Hero has its own clear brand positioning, Chongqing hotpot is featured in the authentic, So the genes of this brand are preserved in the charming city of Chongqing.

为此我们团队亲赴这个品牌的起源地重庆，用身体去感知，去找寻灵感。重庆这座城市的魅力在于它的“立体感”，不仅仅指空间维度的立体，更是时间维度的立体，从传统到民国再到现代，多维的空间和时间进行交叠，使其充满了独特的魅力。而火锅这种美食，在这里不仅仅是停留在饭馆里的佳肴，而是寻常百姓家的日常。喝上一碗大碗茶，三五邻居搓一桌麻将，晚饭同家人吃一顿火锅，可能这就是一位普通重庆人的一天缩影，也正是这种平常的街巷生活，深深的打动了我们。 Therefore, our team went to Chongqing, the origin of this brand, to feel with the body and seek inspiration. The charm of Chongqing lies in its "three-dimensional sense", which not only refers to the three-dimensional space dimension, but also the three-dimensional time dimension. From tradition to the Republic of China to the modern, the multi-dimensional space and time overlap, making it full of unique charm. Hotpot, however, is a delicacy that is not only served in a restaurant, but also a part of everyday life. A big bowl of tea, three or five neighbors playing mahjong, and a hot pot dinner with the family may be the epitome of an ordinary Chongqing person's day, and it is this ordinary street life that deeply moved us.