“这是麻辣英雄在全国的第130家门店,
我们要将它最有魅力的地方呈现给大家,
那便是这个品牌的发源地-重庆
这座城市独特的市井文化!”
——叁上叁空间设计创意总监霍庆涛
"This is Ma La Hero's 130th store in the country,
We're going to show you the most fascinating part of it,
That is the birthplace of this brand - Chongqing
The unique civic culture of this city!"
——Huo Qingtao
我们提出了“用现代设计语言传递传统市井文化”的设计理念, 这既是对传统文化的一种传承,也是对这个品牌未来可能性的一种探索。 We put forward the design concept of "transferring traditional market culture with modern design language", This is not only an inheritance of traditional culture, but also an exploration of the possibility of the future of this brand.