“这是麻辣英雄在全国的第130家门店,
我们要将它最有魅力的地方呈现给大家,
那便是这个品牌的发源地-重庆
这座城市独特的市井文化!”
——叁上叁空间设计创意总监霍庆涛
"This is Ma La Hero's 130th store in the country,
We're going to show you the most fascinating part of it,
That is the birthplace of this brand - Chongqing
The unique civic culture of this city!"
——Huo Qingtao
同时我们也将这种多维度的感觉运用到外观的设计上。 从空间维度,我们从山城的城市肌理和传统民居建筑获得灵感, 使其呈现出一种纵向延伸和叠加的形态,营造出一种天空之城的感觉。 从时间维度,我们将传统的四川民居穿斗式建筑结构 同现代的符号化的建筑形态结合拼贴在一起, 使其在时间维度上更具深度。 At the same time, we also applied this multi-dimensional feeling to the appearance design. From the spatial dimension, we get inspiration from the urban fabric of the mountain city and the traditional residential buildings, so that it presents a form of vertical extension and superposition, creating a feeling of a city in the sky. From the perspective of time, we collage the traditional sichuan residential building structure with the modern symbolic architectural form to make it more profound in the time dimension.