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    BEEPLUS超级工坊
    2027 2020-06-30T13:44:25 11 [佳作]
    设计师: 贾凡
    作品类别:餐饮空间
    BEEPLUS超级工坊说明:

    坐落于深圳湾核心商业圈的BEEPLUS超级工坊,是BEEPLUS面向未来生活方式打造的全新颠覆式零售场景。在整体的空间设计上,采用开敞式的设计理念,木色的层叠式天花,打破了不规则空间所带来的局限性,大范围的原木元素延申至整个空间,连接着各式烘焙产品和饮品。

    BEEPLUS Super Bakery, located in the core business circle of Shenzhen Bay, is a brand-new disruptive retail scene created by BEEPLUS for the future lifestyle. In the overall space design, the open design concept is adopted, and the wood-colored stacked ceilings break the limitations brought by the irregular space. The large-scale log elements are extended to the entire space and are connected to various types of baking products and drinks.

    围绕着双层通透式中央烘焙区的超高旋转楼梯,将两层空间紧密相连。透过半开放式的烘焙长廊,打破了传统烘焙店的布局,让人们亲身体验烘焙带来的视觉盛宴,顾客坐在外面,就能清楚的看到面包的制作流程和工艺,巨大而又复杂的机器环绕着整个店面,为顾客带来全新的互动式感官烘焙体验,是BEEPLUS为顾客打造的一个色香味俱全的烘焙乐园。

    The ultra-high spiral staircase surrounding the double-layer transparent central baking area connects the two floors closely. Through the semi-open baking corridor, the layout of the traditional baking shop is broken, allowing people to experience the visual feast brought by baking. Customers sitting outside can clearly see the bread production process. The huge and complicated machines surround the entire storefront, bringing customers a new interactive sensory baking experience.

    由于BEEPLUS超级烘焙工坊整体占地面积较大,在空间设计上存在不少难点,为体现统一协调感,一层打造成舒适的大挑高的同时,用不同的楼梯延伸到二层,让空间整体错落有致。一楼一进门,就可见一个巨大无比的中央吧台,让顾客在一进门时就能感受到烘焙甄选的主题,旁边设置的烘焙集市,摆放有实用的日常烘焙用品、餐具、茶具供顾客挑选。

    Due to the large floor area of the BEEPLUS Super Bakery, there are many difficulties in the space design. In order to reflect the sense of unity and coordination, the first floor creates a comfortable height, while using different stairs to extend to the second floor, let The whole space is staggered. On the first floor, when you enter the door, you can see a huge central bar, so that customers can feel the theme of baking selection when they enter the door. The baking market set next to them is equipped with practical daily baking supplies, tableware and tea sets for customers to pick up.

    在一楼转角处有一个大型图书墙,陈列了众多与烘焙相关的书籍。在用餐区域的设置上,为优化顾客的使用感受,所有灯光均以暖光为主,就餐桌椅都选择了符合人体工学的座位。一楼别出心裁的设置了“工坊秀场”舞台,用于举办各种驻场表演;二楼专门则有可以容纳近30人的相对独立的空间,用于日常举办各种生日派对和主题沙龙,让顾客到店之后除了美食,还能享受到丰富的社群活动场景。

    There is a large book wall at the corner of the first floor, which displays many books related to baking. In the setting of the dining area, in order to optimize the customer's experience, all the lights are mainly warm, and the ergonomic seats are selected for the dining tables and chairs. On the first floor, there is an ingenious "workshop show" stage, which is used to hold various on-site performances; on the second floor, there is a relatively independent space that can accommodate nearly 30 people for daily birthday parties and theme salons. After the customers arrive at the store, in addition to the food, they can also enjoy the rich community activities.

    何以名曰“超级工坊”?两层楼占地约3000㎡的面积,BEEPLUS超级工坊不仅划分了中央烘焙区、大师品鉴吧、工坊甄选吧、果蔬庄园、蛋糕站、甜品站、中央酒岛、深度烘焙和工坊市集在内的10大区域,还有各种互动之旅和与烘焙有关的角色体验,打造一个集饮、食、逛、玩于一体的超级门店。不少消费者一进店便被体量如此之大的空间震撼,令人耳目一新的装修风格与巨型烘焙机器的呼应,给人强烈的视觉冲击,仿佛进到了一个炫酷的美式烘焙工厂。

    Why is it called "Super Bakery"? The two-storey building covers an area of about 3,000 square meters. BEEPLUS Super Bakery not only divides the central baking area, master tasting bar, workshop selection bar, fruit and vegetable manor, cake station, dessert station, central wine island, deep baking and industrial The 10 major areas, including the Fang Market, also have various interactive tours and character experiences related to baking, creating a super store that integrates drinking, eating, shopping, and playing. 

    而这样一个充满颠覆性的空间作品,仅仅用时107天便完成了整个空间的设计、建设与落地。整个过程精益求精,力求完美,堪称一个行业奇迹。作为BEEPLUS面向未来生活方式打造的全新的颠覆式零售消费场景项目,BEEPLUS超级工坊自2019年开幕以来,凭借颠覆式的场景打造能力、世界级的烘焙黑科技、创新的产品研发和生产能力,已成为体现深圳创新精神的城市新地标,并在业界获得了极高的评价和认可。

     

    And such a subversive space work, only 107 days to complete the design, construction and landing of the entire space. The whole process of excellence and striving for perfection can be called as an industry miracle. As a brand new new retailing scene project created by BEEPLUS for the future lifestyle, since its opening in 2019, It has become a new city landmark embodying the innovative spirit of Shenzhen, and has been highly evaluated and recognized in the industry.

    中央酒岛

    中央酒岛

    中央酒岛2

    中央酒岛2

    中央烘焙区

    中央烘焙区

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