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PHA作品·常州龙湖天街商业空间

8848 2018-12-04T15:02:51 11
设计机构: 深圳湃昂国际建筑设计顾问有限公司
作品类别:商业空间
PHA作品·常州龙湖天街商业空间说明:

项目背景:

项目用地位于钟楼区核心区域,以独特的运河生态空间IP,打破传统购物中心的同质化樊篱,在空间打造场景营造等环节创新精进,突破一成不变的空间格局,同时融入社交、人文等属性,给消费者带来多元化体验。项目周边中高档小区林立,原住民人口稳定,居住氛围浓厚,且新城规划启动,城中村拆迁将会为本项目打下坚实的家庭型客源基础。同时区域范围内配套服务齐全,本项目的加入为此片区带来更大的活力。

In new urban core,is located in longjiang road viaduct and metro line 2 core of Longfor Changzhou Paradise Walk, metro line 2 and the five-star station form a seamless connection, as the first "TOD" pattern synthesis for Changzhou and bus rapid transit and city bus direct. At the same time, and is located in the advantage of overhead traffic node,make the project formed throughout the surrounding three-dimensional transport network, the average daily flow of spending power is also quite considerable.The location of the project has inherent advantages.

 

 

设计理念:

打造一个由不同特色组成的可细味的购物体验,建立各种区域不同的气氛。在能提高商业价值的同时,增强顾客在空间的体验感受。我们在空间中生动再现运河两岸文化风情,提出三个特色IP点位“运河之舟”、“河畔码头”、“瞭望台”。用波浪的“水浪”贯穿整个空间,增强了空间的韵律感,让空间更加活泼而又灵动。我们将“运河之舟”设置中庭最醒目的区域,将一个古朴的船头放置与3F与4F的挑台之上。木纹与黑色的线条的结合让船的特色更为突出,并结合业态充分的利用空间。

在“河畔码头”中,我们将“码头”的元素进行提炼,将码头的块面感,码头的细节,码头上的木纹材质进行结合,用现代的手法表达。成为人们心中宁静的港湾。我们把“河畔码头”的氛围感提升到了极致,给予顾客更好的体验感受。

在“瞭望台”中我们将“瞭望”这种互动性与趣味性的特征融入空间,将“瞭望台”设置在客流密集处,从元素中提取”瞭望台”细节与材质进行提炼与优化,与拦河上波浪起伏的“海浪”做结合。让顾客在特色IP节点处有更好体验,对“运河文化”有更深的了解。在施工过程中我们克服了建筑、消防、资金等多方面的困难,完美的将方案落地。让项目在开业期间广受好评。

It is located in the west of Changzhou City, bustling center, metro line 2 five-star website cover, peripheral bus rapid transit and city bus direct, located at elevated nodes. Three-dimensional traffic advantages, not only embodies the longhu core business continue to stick to a second-tier cities, convenient rail transit node, the population spending power mature regional strategic layout, also can see the lake business to TOD and efficient transport interchange ability, to achieve a perfect connection consumer and commercial space.The bold and avant-garde “spaceas- a-service”strategic idea creates a connection between people and space while satisfying the basic design rules of commercial space, and revitalizes architecture and design.The space is water and the shop is shore. The open-air mall atrium is like the ancient canal of 3,000 years, the shops on both sides are shining, and the style is full of prosperity. A huge ancient ship has passed through the millennium, and it has become a fashionable symbol of the central atrium consumption card.Create an IP commercialization space here to make the project's original appeal. Using the elements of the "ship" to refine, combine the ancient rhyme-like materials in the "boat of the canal" with modern design techniques to create a magnificent atmosphere of the "boat of the canal". The undulating shape of the river is reflected in the momentum of the "boat of the canal" sailing in the water.
The elements of the " Wharf " are refined and become a quiet harbor in people's hearts. The “waves”on the river patted the “dock”and raised the atmosphere of the “Riverside Pier”to the extreme, making the highlights of the whole feature even more shining.

 

 

灵感来源:

常州作为运河都市,京杭大运河穿城而过,千百年来,古老的运河是常州的母亲河,人文资源丰富,名胜古迹众多,是一部承载常州历史文化的宝典。当今的常州古运河,正成为一条融风景名胜和历史人文景观于一体的旅游景观走廊。所以此次我们运用“运河之舟”“河畔码头”“眺望台”“运河之道”等元素去设计表现常州的运河文化。

Changzhou,the development of the city by the river. The ship through the north and south, is he carrier of culture and communicators. The design is inspired by the canal culture capital - Changzhou, which is prosperous with the canal business.Changzhou has more than 2,500 years of written historical and cultural ancient cities (historically known as " Dragon City "), and it is also an economically developed new industrial city.

 

 

氛围:

运河之舟位于商场的入口中庭,以“船”为主要元素,让人进入空间就能感受到整个空间的氛围。瞭望台为动中庭的特色IP点,增加顾客的互动乐趣。整体空间的拦河运用了流线的造型,营造出水流律动的氛围,让顾客感受到整个空间的韵律感。河畔码头为主中庭的特色节点,以“码头”为特点来作为主中庭休闲区域,让人们享受其中,感受空间带来的乐趣。

Create an IP commercialization space here to make the project's original appeal. Using the elements of the "ship" to refine, combine the ancient rhyme-like materials in the "boat of the canal" with modern design techniques to create a magnificent atmosphere of the "boat of the canal". The undulating shape of the river is reflected in the momentum of the "boat of the canal" sailing in the water.

 

 

设计功能:

空间整个以白色调为主,拦河上运用流线型打造水流的氛围;并在靠近入口区域的拦河上加入的船的元素,把一个古朴的船头放置与3F与4F的挑台之上,并结合业态充分的利用空间,在施工过程中克服了建筑、消防、资金等多方面的困难,完美的打造了这一设计。拦河上运用流线型打造水流的氛围,在2F、3F、4F的增加挑台设计,给予空间特色亮点,真加空间的趣味性,也使解决大体量的空间,长流线人流易疲乏的问题。现场空间完成度较高并结合业态与美陈给予顾客更好的体验感。整体空间简洁大气,拦河上的木色很好的活跃了空间,为顾客营造了一个温馨休闲的环境。最终的现场高度的还原了设计,整体空间较为舒适。卫生间在整体素雅的氛围下,从设计布局到材料选用都采用了流线型并结合整体空间船元素,使设计元素从外至内高度统一和谐。现场卫生间空间在使用中舒适自然。

 

The space is dominated by white tones, using a streamlined atmosphere to create a stream of water; and the elements of the ship joined on the river near the entrance area, placing a quaint bow on top of the 3F and 4F, combined with the format Make full use of space. In the construction process, it overcomes many difficulties in construction, fire protection, capital, etc., and perfectly created this design.The overall space is simple and the atmosphere, the wooden color on the river is very active and active, creating a warm and relaxing environment for customers. The final site height restored the design and the overall space was more comfortable.The bold and avant-garde “spaceas- a-service”strategic idea creates a connection between people and space while satisfying the basic design rules of commercial space, and revitalizes architecture and design.The space is water and the shop is shore. The open-air mall atrium is like the ancient canal of 3,000 years, the shops on both sides are shining, and the style is full of prosperity. A huge ancient ship has passed through the millennium, and it has become a fashionable symbol of the central atrium consumption card.Create an IP commercialization space here to make the project's original appeal. Using the elements of the "ship" to refine, combine the ancient rhyme-like materials in the "boat of the canal" with modern design techniques to create a magnificent atmosphere of the "boat of the canal". The undulating shape of the river is reflected in the momentum of the "boat of the canal" sailing in the water.

The elements of the " Wharf " are refined and become a quiet harbor in people's hearts. The “waves”on the river patted the “dock”and raised the atmosphere of the “Riverside Pier”to the extreme, making the highlights of the whole feature even more shining.

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