Design concept of ZAIN Xiamen SM store
In 2022, ZAIN is a brand-new concept store of SM film in Xiamen. It continues the brand concept of ZAIN, which is always simple, atmospheric and artistic. From the perspective of unique architectural space aesthetics, it has made a new upgrade from logo to store image.
The new logo retains the original simple and atmospheric temperament, and then refines it. The contrast between the thickness of strokes highlights the sense of rhythm of the letters. A and N subvert the left and right and up and down respectively, but do not lose the letter recognition, but increase the interest and sense of design, and improve the overall fashion of the logo. The suffix EST 2006 is specially added below the logo, which reminds the brand of the concept of the start-up time, It also enhances the refinement of the logo.
The overall design of the store adopts a large amount of "blank space" "In terms of color and line structure, all of them fully reflect ZAIN's low-key and unspoken but full of connotation and emotion. In color, a large area adopts the matte grey apricot color in partial nude color, with local off white, and then uses the brown black of the props to decorate it. The vision is clean and breathable, conveying a low-key high-level sense. From the asymmetric door frame handle to the abnormal background structure of the window... And then to the middle level of the scene Cutting walls and deliberately making notched mirrors...... The sense of volume of the wall and the sense of lines stretching to the ceiling are all above an atmosphere with great architectural space aesthetics and artistic visual tension.
Several groups of display items with a slight sense of industry use interesting comparison methods of materials such as cow leather, glass fiber reinforced plastics and metal paint. The structure is simple and clean with a sense of massiness, which is well balanced and embellished in the overall "blank" concept.
The whole store design is well integrated with the brand product itself, and the silent but rich space aesthetic emotion transmission is unforgettable......
Project Name: ZAIN XiaMen SM PLAZA flagship store
Location: XiaMen CHINA
Design Company: RSXS studio
Chief Designer: JAYSONKU
Area: 160 sqm
Cost: RMB 600000
Design Cycle: 2022/2-2022/5
Completion time: 2022/6
Main Materials: Art paint / Stoving varnish / Steel plate / Leather
Client Name: ZAIN