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    长沙建发央玺营销中心
    4214 2018-12-28T11:51:40 17
    设计师: 吴文粒
    作品类别:展示空间
    长沙建发央玺营销中心说明:

    本案是为建发集团打造的一处以“家”为概念的营销中心,着重于空间的文化氛围和情感归属的营造。

    立足于中国传统文化,采用当代设计手法,以中国的“家文化”为载体,将家的几大传统元素——屋檐之瓦、庭中之院、及传统住宅布局方式“四水归堂”巧妙的贯穿其间,在当代语境下赋予它们新的意义,唤醒人们内心深处对家最初的记忆。

    传统元素的非传统运用,打破了常规设计手法,对传统注入新的活力,以此再现东方意境之精髓,传统文脉之风华。

    The project is a sales center of C&D,with the core concept of family, it aims to create a cultural atmosphere and a sense of belonging.

    Based on Chinese traditional culture as well as modern design technique, riding on “family culture” in China, we combined several key traditional elements together – tile, courtyard and a traditional housing layout which enables the raining water to merge  into the hall from all directions. By applying new meaning to it in the contemporary context, we hope we can arouse people’s memories of family at their heart.

    The new and creative application of traditional elements is a breakthrough for design techniques and has infused vitality into the tradition, which is also a new way to present oriental aesthetics and traditional Chinese culture.

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