拓邦集團,擁有中國領先的智能控制技術,堅守“創新”的企業理念,圍繞客戶需求,構建核心能力。基於這樣的條件,我們團隊通過一系列調研分析、推敲、使空間以“文化、關懷、科技”為著力點,巧妙地建立其關聯性。 Topon Group, with China's leading intelligent control technology, adheres to the corporate concept of "innovation", and builds core capabilities around customer needs. Based on such conditions, our team through a series of research, analysis, deliberation, so that the space to "culture, care, science and technology" as the focus, cleverly establish its relevance.
本案通過對拓邦集團的品牌定位與企業核心理念分析,結合智能與科技兩大要素,確定以“品牌基因”這個概念展開設計。提到“基因”,會讓我們不自覺的聯想到生物學概念,其實,每個企業亦有著屬於自己的基因,它讓客戶明確、清晰地記住並識別品牌的文化與個性,是驅動客戶認同一個品牌的主要力量。
This case is through the analysis of the brand positioning and enterprise core concept of Tubang Group, combined with the two elements of intelligence and technology, to determine the design with the concept of "brand gene". Mentioning "gene" makes us unconsciously associate with the concept of biology. In fact, each enterprise also has its own genes, which enables customers to clearly remember and identify the culture and personality of the brand, and is the main force driving customers to identify with a brand.
回顧整個設計過程,在不同的使用空間中,豐富了企業特色、人文關懷的視覺體驗。這也應證了我們旨在融合以人為本、相互交融的空間形態為核心,在不同的空間如何實現空間最優化是我們不斷思考的問題……
Reviewing the whole design process, in different use Spaces, enrich the visual experience of enterprise characteristics, humanistic care. This should also prove that we aim to integrate people-oriented and integrated spatial forms as the core. How to achieve spatial optimization in different Spaces is a problem that we are constantly thinking about... 項目信息 Project Information 項目名稱|拓邦集團T棟大樓公區及辦公空間 Name | Tuobang Group T building public area and office space 項目地址| 中國 惠州 Location |Huizhou, China 項目面積|2000㎡ Area | 2000㎡ 項目業主|深圳拓邦股份有限公司 Client |Shenzhen Topang Co., Ltd 完成時間| 2022.5.21 Completion |2022.5.21 主案設計|張橙夕/FirstLaw零一定律 Leading Designer | Zhang chengxi/first law 設計助理|劉力暢、彭姿等/FirstLaw零一定律 Assistant Designer | Liu Lichang、Peng Zi、et Al./First Law 項目攝影|Alex Photographer | Alex