MOLLY CLUB是一家集酒吧、餐厅、舞厅于一体的餐饮娱乐空间。该项目位于武汉楚河汉街商业街,左边是家私房菜馆,右边是家图文打印店。整条街道充斥着各种引人注目的广告灯箱,它们造型迥异、色彩缤纷,每个商家都使出浑身解数装点自家门头。而我们则恰恰相反,小logo结合暧昧的红色灯光,把MOLLY打造成为这条充满烟火气的街道中的一个低调的存在。
MOLLY CLUB is a dining and entertainment space integrating bar, restaurant and ballroom. This project is located in the Wuhan Chuhe Hanjie Commercial Street, with a private restaurant on the left and a graphic printing shop on the right. The whole street is full of all kinds of eye-catching advertising light boxes, which have different shapes and colors, most businesses are trying their best to highlight the storefront signboard. On the contrary, we used small logo combined with ambiguous red lights to make MOLLY a low-key presence in this street full of life.
由于MOLLY主打客户群体是当下的年轻人,因此,能激发联想的门头比直接透露产品信息的门头更能赢得年轻客户群的青睐。我们挖出一块空间给户外,不仅让室内外的联系更加紧密,也可以容纳路人避雨休憩。圆洞形态的折叠门,在夏季的时候可以全部打开,室内的霓虹和音乐瞬间向室外溢出更多。
Since MOLLY's target customer group is young people at present, the storefront signboard that inspires association can win the favor of young customers more than the one that directly discloses product information. We have dug out a space for outdoor, not only to make the connection between indoor and outdoor more closely, but also to accommodate passers-by to shelter from rain and rest. The folding doors in the form of round holes can be fully opened in summer, and neon and music in the interior spill more outdoors in an instant.