A MINIMAL INTERVENTION OF SIMPLE GEOMETRIES DEFINES THE MOMA DESIGN PRODUCTS CONCEPT STORE INSIDE FUMIHIKO MAKI’S  DESIGN MUSEUM IN SHENZHEN  

Located inside the new Design Museum in Shekou (recently designed by Japanese architect Fumihiko Maki and backed by the V&A Museum) the shop is dedicated to displaying a wide range of selected items provided by MoMA Design Store, together with art pieces from contemporary Chinese artists and some design furniture from renowned international brands. 

The site has no direct light coming from outside but is characterized by a large corner shopping window facing the inner courtyard that provides the main natural illumination. Hence the decision of using transparent glass shelves on the window-shop and to enrich it with a white structure with round corners that, moving up and down, frames the objects and embrace the entire shop front giving the sensation of a floating display. 

The raw surfaces of the existing space have been kept and enhanced by the details of the new design: the round columns are incorporated within the rhythm of the facade structure, while the rough patterns of the existing walls have been rendered more visible thanks to the new cladding layer that opens up in different rectangular frames, showing the pre-existence in the back and creating shelves obtained by tilting 90 degrees those rectangular shapes. The ceiling and all the pipings have been spray painted in dark grey, while the floor has been realized in polished concrete, with some macro areas paved in timber slates recreating the feeling of a room, and the front-window edge filled up with white pebbles, keeping visitors from getting too close to the displayed objects.

The round column located in the middle of the passage connecting the front and the back side of the shop has been cladded and hidden behind a prism of mirrors positioned at 45 degrees, making it disappear at first glance and creating a mesmerizing effect of reflections of different areas of the shop. 

The white volumes of the display units allow multiple combinations in order to respond with flexibility to any object, item, or furniture that would need to be displayed. The different heights of the displays create a scattered horizon line between the products, and is enhanced by the presence of scattered squared shapes floating in the ceiling, used as acoustic panels as well as a solid surface to mount different kind of lamps and chandeliers. 

The most inner part of the store is hosting a lounge area created using the furniture currently available on sale, therefore ever-changing in time. The background wall here is a three-dimensional shelved cupboard featuring niches on both sides of the vertical surfaces, exhibiting house-wares to the public, as well as hosting office-items in the back-door space and storage area, cladded partly with semi-transparent methacrylate panels.

“Due to the presence of this store within the Design Museum, our main design intention was to recreate an hybrid space in-between a concept store and an exhibition of design objects, therefore the idea of not using any name or visible logo outside the shop, making it look as part of the sequence of exhibition spaces. Judging by the attractiveness and the popularity of the store among the visitors, we could say we succeeded into it.” says the duo of Italian architects based in Shenzhen.

该店位于蛇口的新设计博物馆内（最近由日本建筑师Fumihiko Maki设计，并由V＆A博物馆提供支持），致力于展示由“MoMA设计商店”提供的各种精选商品，以及当代中国艺术家的艺术作品和一些来自国际知名品牌的设计家具。

该场地没有来自外部的直射光，但其特点是具有面向中庭的大型角落购物橱窗，也是提供主要的自然光照来源。因此，决定在商店的橱窗上使用透明玻璃搁板，并用白色柜体来丰富橱窗，白色柜体具有圆形倒角和上下浮动的照型，不仅可以展示物体并且环绕着整个店面，给人一种漂浮显示的感觉。

新设计的细节保留并增强了现有空间的原始表面：圆形柱子与立面结构巧妙的结合，在白色的饰面板上切割了许多矩形窗口，并做了层板。裸露出原始墙壁，使得墙壁的粗糙图案在新的饰面陪衬下更加明显。天花板和所有的管道都都喷成深灰色，地面则大面积使用地坪漆，而其中一些地面使用木地板铺设是为了营造房间的感觉，橱窗边放置了大量的白色卵石，是为了让消费者能与展示柜保持一定的距离。

位于连接商店正面和背面的通道中间的圆柱已被覆盖并隐藏在45度镜子的棱镜后面，使其乍看之下消失并产生奇特的反射效果。

白色的中岛柜允许多种组合，以便灵活地展示的任何物体，物品或家具。中岛柜不同高度的台面使产品在不同的水平面进行展示，并与天花高低排布的矩形方块相呼应。这些天花一方面用作声学面板，另一方面用于安装不同类型的饰品和吊灯。

商店最里面的地方是一个招待休息区，这个休息区是使用目前市场上出售的家具进行布置，因此是随时变化的。背景墙是一个可以两向搁置的橱柜，柜子两边都有置物架，一面可以向消费者展示家居用品，背后的一面则面向办公区域存放办公用品。其他的墙体则使用阳光板来制作。

由于该店位于博物馆内，而我们的主要设计意图是在概念商店和展览厅之间重新创造一个新的混合空间，因此，在店外不使用任何名称或可见的标志，使它看起来是该博物馆展示空间的一部分。“从目前商店的吸引力和受欢迎程度来看，我们可以说我们成功了。“两位在深圳的意大利设计师高兴的说。