There is more to London than the obvious tourist attractions. Ultimately you’ll get the chance to see the city from within. We’d like to show you the real London and what true Londoners are about. A public and private tour guides you through the day and night life of a quintessential Englishman and woman. We follow the transition of a classic businessman in the morning to a dancing star on the bar at night, and imagining everything in between.

W London – Leicester Square reinvents 5-star luxury: a standard hotel room layout has been rearranged to create the ultimate dressing room. Getting ready for an evening on the West End red carpet turns into a party event on itself. This room, at this location is not just for a good night sleep, there’s far more to explore...

This is about inclusive/exclusiveness, about being part of the business-club-and-party-culture in London. Experience the dual personality of a true Londoner by mixing private and social, work and play, formal and party, reserved and outrageous, day and night. We challenge you to change your expectations and tempt you to explore and push boundaries into unforeseen behaviour.

SHOWSTOPPERS

W Hotel entry & Welcome area: a 280+350pcs disco ball-cloud that creates a transition from hectic London street life to the W Lounge.

W Lounge: 12m wide x 6m high Union Jack cabinet.

W Lounge bar: a social landscape made out of one chesterfield couch for guests to live, meet, mingle and flirt on.

WYLD bar: disco ball with a diameter of 3 metres.

W Guest rooms: dressing desk: huge desk & vanity table combined into 1 signature furniture piece for the dressing room